FISHING'S FUTURE LOGO
Fishing's Future is on a mission to reconnect kids with nature by getting them hooked on fishing. We
set out to create a logo that was fun, friendly and inviting like a Fishing's Future Kids Camp. Fish on!

CATCH PHOTO RELEASE
Fishing's Future encourages CPR. Catch. Photo. Release. We needed a logo that incorporated a fish
into the visual in an organic manner communicating that CPR is a cycle that will keep generations of
kids fishing well into the future. Here's a little CPR secret. When taking a picture of your catch, hold it
out away from your body, towards the camera. Even a small fish will look huge.